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Product Description
Verbesina Occidentalis is an heirloom flowering plant known for its bright, cheerful blooms that attract pollinators to your garden. Ideal for borders, garden beds, and naturalized areas, this easy-to-grow variety provides continuous color while supporting beneficial insects. Perfect for home gardeners looking to enhance biodiversity and ornamental appeal.
Features:
Verbesina Occidentalis variety
Produces bright, attractive blooms
Pollinator-friendly, attracting bees and butterflies
Easy-to-grow and low-maintenance
Ideal for borders, beds, and naturalized garden areas
Specifications:
Plant Type: Perennial flowering plant
Height: 36–60 inches
Bloom Time: Summer to fall
Light Requirements: Full sun to partial shade
Soil Preference: Well-draining garden soil
Zones: USDA hardiness zones 5–9
Planting Season: Spring
Planting & Sowing Instructions:
Indoor Sowing: Sow seeds in small pots or trays with well-draining soil. Keep soil moderately moist. Germination occurs in 10–20 days.
Transplanting: Move seedlings outdoors after frost risk has passed. Space plants 18–24 inches apart.
Direct Sowing: Sow seeds directly into prepared garden soil in spring. Cover lightly and water gently.
Care Tips: Maintain even soil moisture without overwatering. Deadhead spent flowers to encourage prolonged blooming. Mulching helps retain moisture and regulate soil temperature.

Life Cycle
Perennial
Planting Season
Spring or fall
Growth Habit
Upright, clumping
Flavor Profile
Not applicable
Plant Characteristics
Bright yellow daisy-like flowers
Use
Ornamental, pollinator gardens, wildflower meadows, borders
Growing Conditions
Well drained soil, full sun to partial shade
Harvest Advantages
Attracts bees, butterflies, and beneficial insects
Plant Resistance
Drought tolerant once established, low maintenance
Verbesina Occidentalis
Seed Names
Verbesina Occidentalis
Seed Type
Heirloom, GMO free, open pollinated
Verbesina Occidentalis, commonly known as Yellow Ironweed, is a pollinator-friendly perennial prized for its cheerful yellow blooms and tall, graceful growth habit. Ideal for wildflower gardens, borders, and naturalized landscapes, this heirloom, GMO-free variety thrives in full sun to partial shade and well-drained soil. Its long bloom season, low-maintenance nature, and ability to attract bees and butterflies make it a valuable addition to any home garden.
Light Requirement
Full sun to partial shade
Planting Depth
1/8 inch
Sowing Method
Direct sow or start indoors
Plant Spacing
12–18 inches
Days to Maturity
90–120 days
Soil Preparation
Cold stratification for 2–4 weeks recommended
Hardiness Zones
Zones 4–9
Water Needs
Moderate; drought tolerant once established
Planting Season
Spring
Seed Count
Recommended Coverage
100
Up to 25 sq ft
500
Up to 25 sq ft
1000
Up to 250 sq ft